You Have A Clear Goal

Boring, I know, but if you don’t know where you’re going you’ll have no idea you’ve arrived if and when you get there.

If you don’t have clear goals, or you’re not prepared to work with me to define them, don’t waste your time or mine.

You Know Your Audience

You need to know who your target audience is, understand their key issues and provide valuable solutions.

If you don't already have an audience you'll need to build one.

You Have Passion

Building an audience online is hard work and it takes time. Passion is the fuel you need to keep going when all the chips are down and you feel like you’re smashing your head against a brick wall.

If you’re not passionate about what you do, please step aside and watch the rest of us change the world.

You Have A Team

Building a website is a significant undertaking that requires more than one person. If you don’t have a team (or you’re not prepared to build one) you’ll have a big job convincing me to take your project on.

It could be as simple as a virtual assistant to help out a few hours a week or a fully-fledged content production team, either way you’re going to need help.

You Have A Good Budget

If you really want to knock one out of the park, you’re going to need to invest some cash. That’s just the way it is.

I don’t work for equity in your start-up and I don’t cut corners.

You don’t need to re-mortgage your house but you are going to need to treat this as an investment and if you do everything I tell you, you’ll get a positive return.

You Have Time To Invest

I am extremely deadline oriented. I expect my clients to be, as well. That means that delivery of content for projects, or homework for coaching is turned in at the agreed upon times. 

You will need space on your calendar so you can invest time in making sure your project goals are met on time. If you are feeling time-constricted, coaching to help you figure out your priorities may be the best place to start.